品牌定位

• In the second section , the author introduced the theory of city brand to build the academic base of the whole dissertation
  而城市品牌定位则是这个浩大工程的灵魂,城市品牌存在的价值在于它在市场上的定位和不可替代的个性。
• Chapter two centers on the theories of brand creation , three important elements as following : positioning , designing and popularization
  第二章，主要从品牌创立理论，包括品牌定位，设计和品牌推广的基本理论，这一部分是本文的主体内容。
• Our company has especially emphasized on products development , purchasing , brand name orientation , marketing and brand image since we were established thirteen years ago
  公司创建13年来，特别着重产品的开发采购品牌定位市场营销品牌形象的一体性。
• Bai changhong , vice president of the school of commerce , nankai university , said that “ the city with a high quality of life ” as hangzhou ' s id suits the city very well
  南开大学商学院副院长白长虹说，作为城市品牌定位, “生活品质之城”非常符合杭州。
• And a lot of today ' s campaigns are based on optimum positioning but are totally ineffective - because they are dull , or badly constructed , or ineptly written
  现时有许多活动是以最理想的品牌定位为前题，但却完全不见彰效? ?因为它们索然无味，或是架构很差，或者是用字遣词不适当。
• All the analysis manifests that it is helpful to brand long - term development to implement planned imc and continually promulgate consistent brand position and image
  通过分析可以得出：企业只有有计划地开展整合营销传播，持续输出一致的品牌定位和形象，才有助于品牌的长远发展。
• We do this by creating effective marketing messages and brand positions which create unique and compelling emotional bonds between our clients and their target markets
  为此，我们制作高效的销售信息，创建品牌定位，从而在委托企业与其目标市场间筑起独特的、有吸引力的情感桥梁。
• Effective positioning is the basis of building strong brand . the object of brand positioning is to cause customers to feel that there is no completely satisfactory substitute for the brand
  品牌定位是品牌战略的一个核心内容，是创建品牌的基础与保证，而准确的品牌定位是建立强势品牌的必要前提。
• Deeply analyze the successful experiences of the brand marketing strategy and brand positioning , brand innovation , brand extending and brand culture of multinational corporation in chinese market
  深入分析了跨国公司在中国市场的品牌营销策略和品牌定位,品牌创新,品牌延伸和品牌文化的塑造和成功经验。