Successful liquor sale in busy season could be achieved by the following approaches : intelligent sales promotion to seize more market share ; innovative marketing channels for deep - going distribution ; and practice of innovative marketing strategies and internal marketing etc 摘要白酒“赢销旺季”的方法有：巧促销，抢占市场终端；创新渠道，深度分销；实施创新战略；进行内部营销等。
According to the relevant theory of relationship marketing - a new marketing trend for the 21 century , this paper gives some proposals on how to develop relationship marketing based on crm , database marketing and interior marketing 同时，本文以二十一世纪营销新趋势? ?关系营销的相关理论为基础，结合顾客关系管理、数据库营销和内部营销，对公司应如何开展关系营销，提出了自己的意见和方案。
Recently , our commercial banks have perceived that bank should care for the public relations , build good social image , consider advertisement planning and marketing , establish customer target markets , and offer initiative services and develop the potential customers 可喜的是，我国商业银行目前已经认识到服务营销的重要，开始确立自己的目标市场，明确自己的市场定位，加强内部营销和服务营销组合策略的运用。
Apparently , according to the theories of internal marketing and service marketing , making a study of internal marketing in hotel is significant for both marketing learning and marketing practice . methodology research methods and technique of this study are stated as following 显然,依据内部营销和服务营销的有关理论,研究饭店业内部营销,对于发展营销学术,服务中国饭店企业营销管理实践,无疑都具有重要的学术和实践意义。
To study the internal marketing systematically , why and how to operate internal marketing in hotel , the writer thinks it necessary to make an integral study of it . these subjects in the study are the necessities of internal marketing operation in hotel , methods for the operation 为了系统解读饭店内部营销,弄清为什么、怎样实施饭店内部营销,笔者认为有必要对之进行系统研究,研究的具体问题是:为什么在饭店企业里实施内部营销非常必要
Among the suggestions , the following two are emphasized : first , gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database , and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly , organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing , and improving the company employees " quality through the inside marketing 其中重点讨论了两点：首先，在建立和分析顾客数据库的基础上，逐步推行“一对一营销” ，通过实施顾客关系管理，全方位扩充顾客关系与价值，使公司获得对手难以模仿的竞争优势；其次，将公司用于外部市场的营销手段和方法运用到公司内部，以营销学观点为基础管理组织人力资源，通过开展内部营销，提高公司的整体素质。
First , the swot method is adopted to analyze the advantage , disadvantage , chance and threatening existed in the cable marketing of shandong luneng taishan cable co . , ltd ; then , adopt the systemic method , make use of the marketing management , strategy management , organizing behavior subject , financial management , human resource management , management communication , enterprise ethics learns , put forward the problem - solving creative measure - innovation of marketing concept , innovation of marketing organize , innovation of marketing method and the innovation of marketing products ; finally , carry out the guarantee measure - figuring the interior " changing " culture , actualizing interior marketing 首先应用swot分析方法，对鲁能泰山公司在电缆营销中的优势、劣势、机会和威胁进行了分析，然后采用系统分析的方法，运用营销管理学、战略管理、组织行为学、财务管理、人力资源管理、管理沟通、企业伦理学等理论知识，提出了解决问题的创新措施?营销观念创新、营销组织创新、营销方法创新和营销产品创新，最后落实保证措施?塑造内部“求变”的文化、实施内部营销。
After researching , taking the internal marketing as the guarantee measure of marketing innovation , the measure of " estimate - target - sale equilibrium " is adopted to ensure the annual target of marketing office . it is sure that this measure can be used as reference to the cable industry and even other industry 通过研究，将内部营销作为营销创新的保证措施之一，提出了采用“预测-目标-销售平衡法”确定办事处年度指标的办法，相信会对线缆行业乃至其他行业的企业有借鉴意义。
Among them , exterior marketing strategy includes 4ps , service visible demonstration , service process as well as marketing conformity ; and the internal marketing strategy includes : by the manner which respects treats the staff , consummation and human nature employment advertise system , rich person sentiment choosing a person for a job philosophy , stimulation for staff and so on 其中,外部营销策略包括4ps 、服务有形展示、服务过程以及营销整合;内部营销策略包括以尊重的态度对待员工、完善并人性化的招聘系统、富人情味的用人哲学、全方位的激励理念等。
Around the central issue of how raise the chain building materials supermarket management , with the marketing management , the serve marketing theory etc . as guide , regard improving the marketing management of the building materials supermarket of the chain as the starting point , surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing , analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present . base on the consumption habit of the local consumer , regional actual conditions , and combine with my working experi ence in that firm , i have carried on the deep investigations , adopted the demonstration and reiteration method , have systematically studied the relation of the inner marketing , the serve marketing strategy , 4p ' s marketing tactics , the strategy of corporate image , the customer satisfied , enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket . , thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket 笔者围绕着如何提高连锁建材超市的营销管理工作这一中心问题，以营销管理学，服务市场营销学等理论作为指导，以提高连锁建材超市的营销管理工作为出发点，围绕着如何构建具有现代连锁建材超市特点的营销管理体系为中心，针对目前连锁建材超市在营销管理中存在的问题和不足，立足于欧倍德连锁建材超市无锡店当地消费者的消费习惯，地区环境等实际情况并结合笔者在该单位工作的一些经验和体会，进行了深入的调查研究，采用实证、规范相结合的方法，系统地研究了连锁建材超市的内部营销，服务营销战略， 4p营销组合，企业形象战略，顾客满意，企业盈利能力之间存在的直接的相关关系，并提出了一个针对连锁建材超市特点的竞争力模型，从而为改进连锁建材超市的营销管理，不断提高连锁建材超市的核心竞争力提出一些可行性建议。
