This paper tries to get more insights from the return on assets , especially the relationships of the return on assets with various strategic concepts . such as the products life cycle , value chain , etc . , and find a way from the return on assets and its factors to the strategic direction and right routes of a company 这里尝试对资产收益率做进一步的探讨，建立了资产收益率与产品寿命周期、价值链等现代战略思想之间的逻辑关系，并设计了由资产收益率及其因子得出公司战略导向和手段的基本思路。
Along with the arrival of economical globalization and the knowledge economy time , enterprise ' s competition intensifies day by day , the product life cycle reduces with the product structure is more and more complex , how does the enterprise adapt to the new competition circumstances , oneself becomes the focal point which the general management theory researcher and the actual worker pays attention 随着经济全球化和知识经济时代的到来,企业的竞争日益加剧,用户需求不确定性和个性化增加、高新技术迅猛发展、产品寿命周期缩短和产品结构越来越复杂,企业如何适应新的竞争环境,己成为广大管理理论研究者及实际工作者关注的焦点。
